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Client: Auburn Manufacturing, Inc. (AMI)
Target: industrial end users for insulation systems
Playing off the AMI tagline, "extreme temperature experts," Gemini developed a series of ads featuring the many ways AMI goes to "extremes" for their customers.
Client: NAIMA
Target: metal building builders
This successful 'Stand the Test of Time' series was designed to challenge new, untested products entering the marketplace.
Client: NAIMA
Target: metal building builders
Insulation is considered a commodity product, so much so that specifiers forget the unseen performance benefits that come with the product. This series of "Personal" ads each featured a different benefit of the product.
Client: NAIMA
Target: metal building owners, specifiers
This successful testimonial ad campaign ran for 5 years and featured an 'energy efficient builder of the year' concept. An ad campaign featuring the winner ran for 6 months following an award presentation. Gemini coordinated the entire campaign from entry criteria, to organizing the judging team, to the award presentation and the ad campaign.
Client: NAIMA
Target: metal building owners, specifiers
This campaign focused on specific product benefits that go 'unnoticed' by owners and specifiers, yet can make all the difference to the occupants and to the bottom line. These "all copy" ads were rated the most highly read for several months running.
